Marketing & innovation for the next generation of B2B brands.

Circle Gif

Fractional Chief Marketing Officer


Rakas Fractional CMO Graphic

What is a Fractional CMO?

A fractional Chief Marketing Officer (CMO) works with multiple organizations on a part-time basis to help them build and lead the marketing discipline.

This allows businesses to tap into the expertise of a seasoned marketing professional without the commitment and cost associated with a full-time executive.



• You lack internal marketing expertise

•  Do not have clear marketing goals or strategies

• Your marketing campaigns have been inconsistent or ineffective

• You need a fresh perspective

•  Have limited budget for a full-time CMO


Meet Jeff, your fractional CMO.


Jeff Risley is a 30-year marketing guru. He’s spent his career learning everything there is to know about marketing, from branding & positioning to go-to-market planning to paid, earned and owned execution. 

He’s worked for non-profits, businesses and agencies. He’s worked on B2C brands (Sonic Drive-Ins, Lee Jeans, Build-A-Bear Workshops, Minute Rice), B2B brands (S&P Global, TRC Companies, R.H. Donnelly, Synchrony Financial) and Cause Brands (Breast Cancer 3-Day, March of Dimes). And he’s been in the C-Suite (CMO, CGO, CSO) and on the front lines. Through it all, his passion has been building brands, growing businesses and helping them do good in the world.

Jeff Risley_Fractional Chief Marketing Officer

How a Fractional CFO can help your business

Strategic Planning

Align your marketing efforts with your business objectives to ensure that resources are utilized effectively, resulting in improved outcomes.

Expertise and Experience

Immediate access to years of experience and a wealth of industry knowledge to the table, allowing for quick identification of untapped opportunities, optimized existing marketing channels, and innovative strategies that yield tangible results.


Hiring a full-time CMO can be costly, especially for small and medium-sized businesses. Our cost-effective solution gives you a part-time resource to work with your existing marketing team, provide leadership, ultimately maximize your return on investment.

Flexibility and Agility

Flexibility and Agility. Whether you’re launching a new product, entering a new market, or revamping the brand, your fractional leader can adapt and pivot quickly to meet changing business needs.

Accountability and Results-Driven Approach

We’ll set clear goals and key performance indicators (KPIs) together to measure the success of marketing campaigns and impact on the business.

Courageous Collaborators

collaborator logos-07 AAllstate
collaborator logos-05 collaborator logos-02
collaborator logos-06 collaborator logos-04
collaborator logos_v collaborator logos-03

Ready to talk?


Ready to talk?


New Business & General Inquiries

We’re Rakas.

Rakas is the Finnish word for “beloved.” We believe that’s how you’ll feel about us after working with us. And we know the feeling will be mutual.